The real secret is interrupting with a
The real secret is interrupting with a headline or opening statement that is RELEVANT to your product/service.
In your case, interrupt them based on problematic situations or desires surrounding self-storage.
To make this important point clear, allow me to use one more example so you understand. If you authored a book called ?How To Make $1 Million in 30 Days Or Less?, what are you going to write about? Cooking? Parenting? Cars?
I hope not?
Of course you?d write about the art of making money right?
What if you purchased a book about making money and when you opened it up, you read a bunch of cooking advice? You wouldn?t read that book for long would you?
Advertising and Marketing are no different. Whether it be direct mail, radio, T.V., Billboards, Internet or print, you must interrupt based on relevant hot buttons in the RAS and then ENGAGE or gain INTEREST based on fulfilling on your interrupting promise.
So, the first 2 of 4 steps to the marketing code are: Attention/Interrupt, then Engage/Interest.
The next step is called Decide/Educate.
making money on internet